The Oncology Nursing Society (ONS) has appointed Lori Brown to the new role of chief experience officer (CXO). Brown joins ONS with more than 18 years of combined marketing experience in retail, customer relations, and the healthcare industry. Brown will be the first CXO at ONS, focusing on enhancing customer relations and driving membership experiences for ONS’s nearly 40,000 oncology nurse members. Brown comes to ONS after spending 10 years at Highmark Health as the director of customer centricity and consumer experience.
“ONS is pleased to welcome Lori Brown as its first CXO,” ONS Chief Executive Officer Brenda Nevidjon, MSN, RN, FAAN, said. “Lori’s extensive understanding of customer relations and the healthcare industry will help her guide the experience for ONS members and customers. As ONS continues to develop initiatives to support and elevate oncology nurses, Lori’s voice and vision will help us provide the best possible services to our members as they continue to care for patients with cancer throughout the country and around the globe.”
This newly created position will be responsible for providing executive oversight and leadership in strategizing, creating, and deploying member and customer experience initiatives throughout ONS. The CXO will work closely with ONS’s membership, customer service, marketing, and publications departments to ensure that the organization is meeting and exceeding the needs of ONS members while also identifying areas of opportunity and addressing potential gaps in the customer experience.
“I am honored to have been selected as the chief experience officer for ONS,” Brown said. “It’s a privilege to be part of an organization that plays such a critical role in the transformation of cancer care. This is an incredibly fulfilling opportunity to give back as a professional to a cause I’m personally passionate about. I look forward to partnering with the executive leadership team and staff to contribute to the ONS mission by meeting the needs and exceeding the expectations for the members we serve.”
ONS is a professional association of more than 39,000 members committed to promoting excellence in oncology nursing and the transformation of cancer care. Since 1975, ONS has provided a professional community for oncology nurses, developed evidence-based education programs and treatment information, and advocated for patient care, all in an effort to improve quality of life and outcomes for patients with cancer and their families. Learn more at www.ons.org.